Strategic planning is an organization’s process of defining its strategy, or direction, and making correct decisions on allocating its resources to pursue this strategy, including its capital and people. 21st Century Concepts Consultants provide quality Business Strategic Planning Help, Guidance and much more in Business Development.
Strategic planning is the formal consideration of an organization’s future course of action. All strategic planning deals with at least one of three key questions namely:
1. “What do we do?”
2. “For whom do we do it?”
3. “How do we excel?”
As the process of developing a strategic plan for a new business, it is clearly identifies the current status, objectives and strategies of an existing business or the latest thinking in respect of a new venture. Correctly defined, these can be used as the basis for a critical examination to probe existing or perceived Strengths, Weaknesses, Threats and Opportunities. This then leads to strategy development covering the following points in more detail below:
The main problem with this process is that the “environment” in which businesses operate is constantly changing. So a business must adapt to reflect changes in the environment and take decisions about how to change the marketing mix in order to succeed. This process of adapting and decision-making is known as marketing planning, an area where we can help you adjust your business to rapidly changing markets.
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